| In
1961, Lee Iacocca was vice president and general manager of the Ford
Division of Ford Motor Company. Often described as visionary, he saw
a niche for a car that would seat a driver and three passengers,
complemented with bucket seats, sporty performance, a floor mounted
shifter and a wheelbase of no more than 180 inches. Lee wanted it to
weigh less than 2500 pounds, and sell for less than $2500.00.
Senior management at Ford approved funding
for production in September of 1962, and in March of 1964, the Mustang was
born. The name "Mustang" was borrowed from North
American's P-51 Mustang World War II fighter, an aircraft that played a
deciding role in the European theater and the defeat of Nazi Germany.
Only 18 months had elapsed since the
Mustang had been approved for production until the first unit rolled off
the production line. Production costs were always a concern at Ford.
In order to control them, many of the components for the Mustang were
"repurposed" production parts originally used on the the Falcon. This included the engine, transmission, rear end and suspension.
Many different interior and exterior options were available along with a
choice of power plants and transmissions. The Mustang could be
ordered to suite the taste of just about anyone interested on owning one. The Mustang's marketing "positioning statement" was that it was
the car that you could design.
The "launch" of the Mustang came on April 16, 1964, the day
before it's release, when Ford "road blocked" the three major
(and, at the time, the only) television networks, ABC, NBC, and CBS by
running a commercial at 9:30 PM on all three. On the following day, Ford
showrooms were flooded with people clamoring to be one of the first to own
the Mustang. The results of the advertising were outstanding.
Ford sold over 22,000 Mustangs the first day. By the end of 1964, Ford had
sold 263,434. By the end of the Mustang's first anniversary, April 17,
1965, that number had swelled to 418,812 Mustangs. The Mustang quickly
became one of the fastest selling cars in history!
The 1964½, as it was dubbed, was available in two models, coupe and
convertible. Both featured a lengthened hood and short rear deck, chrome
wrap-around bumpers, chrome grille with a running horse in the grill
"corral", and full wheel covers. Both models were available with
a 170 cid, 101 horsepower, 6 cylinder engine, a 260-2V, 164 horsepower
V-8, a 289-4V, 210 horsepower V-8 and, starting in June, a powerful , 4
barrel, solid lifter, 271 horsepower, 289 cid "Hi-Po" V-8
engine. The buyer had a choice of a 3 speed, 4 speed or automatic
transmission, and a variety of rear end gear ratios. The interior featured
"wall-to-wall" carpeting (with the exception of a vinyl strip
between the rocker panel and sill plate on early '64 1/2 models), front
bucket seats or an optional front bench seat, rear bench seat, a sports
car style steering wheel, floor mounted shifter, and full headliner.
1965 brought a number of changes for the Mustang. The most noticeable was
the addition of the new fastback model, the base model for Carroll
Shelby's GT-350. A 120 horsepower, 200 CID 6 cylinder engine replaced the
170 CID 6 cylinder, the 289-2V, 200 horsepower V-8 replaced the 260-2V,
the 289-4V was upgraded to 225 horsepower, and the 289-4V Hi-Po remained
unchanged, with the exception of the switch from a cast iron water pump to
aluminum. (See our Technical Support page for a complete listing of changes to the 65 model.) A new interior
option was added, the interior decor group (known as the pony interior),
which featured special seat covers with running horses across the back,
special interior door panes with integral arm rests and pistol grip door
handles, five gauge instrument panel, wood grain steering wheel, and wood
grain appliqués on the instrument cluster, glove box, and optionally on
the center console. Another option introduced in April of 1965 was the GT
equipment group. Available only with one of the two four barrel engines,
the GT group included five-dial instrumentation, disc brakes, larger sway
bars, quicker steering ratio, dual exhaust which exited through the rear
valance panel, grill mounted fog lights, and special lower body side
stripes. A total of 559,451 Mustangs were produced for the 1965 model
year.
1966 brought even fewer changes than did its predecessor. Most of the
changes for 1966 were in the form of cosmetic refinements. A new grille
which featured chrome edged, horizontal inserts, replaced the honeycomb
grille of '65. The chrome bars that extended horizontally and vertically
from the running horse were deleted on the '66 grille. A new three
fingered rear quarter panel ornament was used. The lower rocker panel
molding became standard equipment, as did backup lights, and a chrome hood
lip molding. The fuel filler cap no longer included the plastic Mustang
emblem insert found on the earlier models. On the inside the Mustang was
treated to standard five gauge instrumentation, and "woven"
vinyl seat inserts. The choices of available interior colors and styles
increased to thirty four varieties, giving the buyer even more ways to
personalize "their" Mustang. Production increased to 607,568
units for 1966.
1967 brought the first major restyling to the Mustang. The Mustang was
starting to grow up. The length and height were increased, 2.7" and
.5" respectively. The wider body allowed for the installation of a
tire smoking, 320 horsepower, 390 cid engine, the first big block engine
in the mustang. Among new options for 67 were the tilt-away steering
wheel, an overhead console, power disc brakes, and an all new
transmission, the FMX, which allowed fully automatic or manual shifting.
The fastback's roof line was extended to the rear of the trunk. Interior
trim options were decreased from 34 in 1966 to just 20 in 1967. Production
for 1967 slipped to just over 472,000 units.
The 1968 Mustang was little changed from it 67 counterpart. Most of the
changes were in subtle refinements to the interior and exterior. New
options for 68 included an AM/FM stereo radio, rear window defogger (coupe
and fastback only), re-designed front power disc brakes, and the all new
302 cid engine. The 302-4V, 230 horsepower engine replaced the 289
Challenger Special of previous years. By December of 67, the 289 engine
was replaced entirely by the 302 version. Other changes included the
deletion of the horizontal grille bars, the deletion of the F-O-R-D
letters at the front of the hood, simplification of the quarter panel
ornament, and many safety features. Due to increasing governmental
regulations, the 1968 Mustang now included front and rear side marker
lights, folding, flush mounted interior door pulls, and an energy
absorbing steering column. There were several "region specific"
models offered from various dealers. Two of the most notable were the
California Special, and the High Country Special. Total production for
1968 was 317,404 units.
1969 brought another major restyling to the Mustang. The Fastback 2+2 was
gone - replaced by the new SportsRoof model. The new Mustangs were almost
4 inches longer than their 67/68 predecessors, yet they retained the
108" wheelbase of the original 64½'s. The base engine continued to
be the 200 cubic inch six cylinder. New for the economy minded Mustang
owner was an optional 250 cubic inch six. The base V-8 continued to be the
302-2V. The 351-2V and 4V entered the lineup for 1969. The 302-4V and the
390-2V were dropped, but the 390-4V remained. There were two special
engines offered for 69, the Boss 302 and the Boss 429. Both engines were
only available in two limited production units, so called, the Boss 302
and the Boss 429. New features for 69 included quad headlights, front
parking lights were now located behind the front valance panel, new
quarter panel ornaments, side scoops and integral rear spoiler on the
SportsRoof models, front seat back locks, and for the first time, the VIN
number, in addition to being located on the driver's door, was also
attached to the instrument panel, and visible through the windshield.
There were several new models offered during 1969. A little know model was
the Mustang 'E'. It was basically a standard economy minded SportsRoof
model with a six cylinder engine, a higher (lower numerically) ratio rear
end with a large torque converter, and an automatic transmission. Air
conditioning was not available on the 'E' model. A "Mustang E"
insignia replaced the standard quarter panel ornament. Another new model
was the Grande, which included the Interior Decor Group, an electric
clock, special houndstooth check upholstery, and extra sound deadener.
Another new model was the Mach 1 which was only available with one of the
five larger V-8 engines. It featured special interior trim, special
carpet, and high back bucket seats. On the exterior, the Mach 1 featured a
low-gloss black hood, non-functional hood scoop (except models equipped
with the 428 Cobra Jet engine which had a "new for 69" shaker
scoop), hood pins, dual racing mirrors, special side stripe, pop-open gas
cap, and dual exhaust ending in chrome, quad outlets. The Mach 1 also
included the "Handling Suspension" and an additional 55 pounds
insulation materials. Another new model for '69 was the Boss 302. Built
mainly to qualify the Mustang for the SCCA (Sports Car Club of America)
Trans-Am series. The Boss 302 included a special 290 horsepower, 302
engine, 4 speed transmission, 16:1 ratio steering box, and a 3.50:1,
staggered shock rear end. The exterior featured a low-gloss, black hood
and deck lid, Boss 302 "C" stripes, front spoiler, flared
fenders and Magnum 500 wheels with F60x15 tires. All of the optional
Mustang interiors were available on the Boss 302, however, most of them
were equipped with the black, standard Mustang interior. The biggest and
"baddest" of the Boss's, the Boss 429, was also introduced in
1969. Primarily built to satisfy NASCAR requirements, the Boss 429 Mustang
featured a Semi-Hemi 429 CID engine. To compensate for the massive engine,
the front shock towers were moved out one inch, and the front A-Arms were
lowered one inch. The Boss 429 featured a huge hood scoop (the largest
ever offered on the Mustang), front spoiler, flared fenders, dual racing
mirrors, and F60 x 15 tires, mounted on chrome, Magnum 500 wheels. The
interior featured the Mustang interior decor group, comfort weave bucket
seats, and console. The Boss 429 also featured a competition suspension,
rear stabilizer bar, power front disc brakes, power steering, engine oil
cooler, trunk mounted battery, and a 3.91:1, traction lock rear end. There
were a total of 299,824 Mustang's built in 1969.
1970 saw no major changes to the Mustang lineup. Most of the changes were
in the way of subtle refinements. The headlights became dual units again
instead of the quad units used in '69, front side marker lamps were moved
up onto the fenders, the quarter panel "scoops" were deleted,
and the rear taillights were now recessed into their housings. On the
inside, high back buckets became standard equipment with the seat back
release moved to the lower part of the seat, a new "oval"
steering wheel (supposedly to ease entry and exit), and the ignition
switch was moved to the steering column which locked the steering wheel
when turned to the off position. The engine lineup changed slightly for
1970. The 390 was dropped and the 351-2V Cleveland and 351-4V Cleveland
replaced the 351 Windsor models of previous years. The Mach 1, Boss 302,
and Boss 429 were all available in 1970. Total Production for 1970 was
190,727 units.
1971 saw another major restyling change for the Mustang. It was also to be
the last restyling for the first generation Mustang. Introduced late in
August of 1970, the new Mustang was more than two inches longer and almost
two and a half inches wider than it's 1970 predecessor. For the first time
since the Mustang's inception, the wheelbase was extended one inch to
109". The 200 cid 6 cylinder was dropped along with the 428, the Boss
302, and the Boss 429. New engines for '71 were the Boss 351, the 429, and
the Ram Air 429. The Boss 351 produced 330 horsepower, while both 429
engines produced 370 horsepower. On the exterior, the famous Mustang
corral returned. A new wide chrome strip on the edge of the front fenders
and hood was borrowed from the 1969 Shelby's. The long hood now turned up
at the windshield to cover the hidden wipers. Large, bold, triple lens
tail lights appeared on the rear of the new Mustang. Flush mounted door
handles replaced the earlier surface mounted units. The interior featured
standard high-back buckets, a mini console, and an all new instrumentation
layout. Power windows were offered for the first time. The Mach 1
continued to be offered for '71. It was available with any of the V8
engines. A special honeycomb grille and color keyed front bumper were
unique to the Mach 1 model. The chrome hood and fender moldings were
replaced with color keyed trim. "Mach 1" decals were placed on
the fenders and deck lid and a special black or argent lower body side
paint was used. New for 1971 was the Boss 351 which replaced the Boss 302
and Boss 429. The Boss 351 featured a special 330 horsepower 351-4V
Cleveland engine. The Boss 351 featured a blacked out NASA scooped hood
with twist type locks and special body side stripes. The Boss 351 included
a competition suspension with staggered rear shocks, a four speed
transmission with a Hurst shifter, power front disc brakes, dual exhaust,
and 3.91:1 traction lock rear end. There were a total of 149,678 Mustangs
built in 1971.
Since the Mustang had undergone a major restyling in 1971, the 1972 models
saw no big styling changes, only minor cosmetic ones. Probably due to
increasing governmental fuel economy regulations, all of the Boss cars
were dropped from the 1972 lineup. The Boss 351 and both versions of the
429 engine were dropped. During the early part of '72, a special 351HO
model was offered. It featured a low compression version of the Boss 351
engine, with a special high-lift cam, mechanical lifters, forged aluminum
pistons and a special 4-barrel manifold. The only "performance"
model that remained for the entire '72 model year was the Mach 1. The Mach
1, like all other '72 models, were virtually unchanged. Production for
1972 topped out at 125,093.
1973 brought the last year of the "big" Mustang. It was to be
replaced by a smaller, lighter breed, therefore, most of the changes for
'73 were merely cosmetic. A large, square, chrome headlamp bezel appeared,
as did chrome trim around the tail lights. A color keyed Urethane front
bumper replaced the chrome units of the previous years. The front parking
lights were now placed vertically in the front grille. A new, grained,
black appliqué with bright trim was placed on the rear body panel between
the tail lights. This was replaced with a honeycomb style on the Mach 1
and Grande models. The 1973 Mustang convertible was to become the last
Mustang convertible for many years. There were a total of 134,867 Mustangs
produced in 1973.
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1964 convertible



Bill Clinton's 67 convertible
(take a close look at the back seat...)


68 Shelby GT-500 KR


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